Frank’s Rooms

Art Direction - Assistant Director

Frank's Rooms came to us with an unusual ask: make something about their platform without making something about their platform. No product shots, no value props, no resolution. Just the texture of what it actually feels like to look for somewhere to live in this city — the subway rides, the walk-ups, the apartments that feel wrong the second you step inside, the ones that feel right and are gone before you can call. We built Doors around that brief: a 120-second observational film with no dialogue, no voiceover, and no success moment. The film follows a single anonymous protagonist across seven locations in New York, structured around doors as thresholds rather than outcomes. Scene by scene, the door closes for different reasons — because she knows it's wrong, because someone else got there first, because she chose to leave. The progression isn't about failure. It's about the body learning the city's rhythm: how you eventually know where to stand on the escalator, how you stop hesitating on the stairs, how the weight of a bag becomes something you carry without noticing. We worked closely with the director and DP to keep the visual language restrained — exhaustion is cumulative and ambient here, never performed.

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280M