The clean energy sector is navigating a "new normal" defined by volatility—from grid insecurity and legislative fragmentation to the accelerating climate crisis. For the inaugural MEI+ Summit, the challenge was to visualize these complex forces not as obstacles, but as the catalyst for innovation.

To launch MEI+ as a forward-thinking authority, we moved beyond the standard conference format to create a fully immersive environment. We developed a comprehensive identity system that translated dense topics like AI integration and policy reform into a kinetic visual language. This culminated in a series of 360-degree projections that enveloped attendees in the narrative, establishing the brand’s public debut as a stabilizing force in an unpredictable future.

AD: Me | Designers: Me & Composite Studio | Animation: Trick Pony Studio | Account: Madison Energy Infrastructure