Gourmet food marketing often takes itself too seriously, prioritizing perfection over personality. But Les Niçois is built on the messy, vibrant joy of the Mediterranean "apéro"—long summer evenings and shared tables.

To bridge the gap between elevated taste and approachable fun, we created a visual language defined by movement. We produced a suite of bold photography and stop-motion assets designed to stop the scroll and spark appetite. The campaign highlights the brand's cultural depth, proving that premium quality doesn't have to be stiff—it just has to be delicious.

Agency: Mighty Fine Studio Artistic Director: Me | Photographer: Crystal Williams | Designers: Me | Photography Studio: SHAPES Studio