Navigating the corporate ladder is difficult, but for first-generation professionals and first-time managers, the "unspoken rules" of the workplace can create an even steeper barrier. Talent is rarely the issue; access to the right roadmap is.

To position Level Up Coaching as the bridge over this gap, we moved away from the sterile aesthetic typical of corporate training. We developed a visual identity that balances executive polish with authentic cultural resonance. Through bold photography and a high-energy digital platform, the new brand system speaks directly to the ambition of underrepresented talent—affirming that professional growth doesn't require checking your identity at the door.

Agency: Mighty Fine Studio Art Director: Me | Designers: Me & Crystal Williams