Sustainable energy is more than infrastructure; it is the primary driver of global development. But for an organization as vast as the UNDP, the challenge lies in visualizing how centralized policy creates localized impact.

To represent this dynamic, we built a visual system around the concept of the "Energy Wave." We positioned the Hub as the epicenter of change, creating a design language where every initiative acts as a ripple moving outward to the individual. The system utilized a kinetic, concentric geometry to map the flow of resources, paired with a codified color strategy derived from the Sustainable Development Goals (SDGs). This allowed the identity to visually communicate not just where the energy was going, but exactly which global goals it was fueling.

Shortlisted Proposal.

Agency: Ahoy Studios | Designers: Me