Climate action and gender equity are often viewed in isolation, despite being inextricably linked. And while the appetite for impact investing is at an all-time high, the mechanism for directly supporting women’s empowerment has historically been complex and restricted to institutional players.

To break down these barriers, we partnered with W+ to democratize access to their unique crediting system. We overhauled their digital presence, transforming a static informational site into a dynamic ecommerce platform. Now, purchasing credits for measurable impact is as intuitive for an individual as it is for a corporation. The platform launched alongside three high-profile activations during Climate Week New York, bringing together global voices in finance and development to cement W+ as the bridge between climate goals and social equity.

Agency: Mighty Fine Studio Art Director: Me | Designers: Me & Crystal Williams